There are many different types of attribution models.
First-click attribution is a perspective on how to attribute credit for a successful transaction. Within the context of online marketing and ecommerce, a touchpoint is viewed as a traffic source, such as direct, display, organic search, etc. Did you know there are different types of attribution models? One type of model is first-click attribution. With this type, the customer only gets the credit for conversion if they initially clicked on your site. This can be useful in a lot of situations, but it’s not the only type of model.
First-click attribution is a single-touch attribution model – it’s all about the importance of one touchpoint. Google Analytics is one of the most popular methods for attribution because it has a last-click attribution model – and this model is way more common than first-click attribution. First-click attribution, or single-touch attribution, is a well-known and popular model. It’s also considered to be the method that Google Analytics uses. Last-click attribution, on the other hand, is just as popular and practiced much more often than first-click attribution.